In the process of communicating with mushroom producers, employees of the information agency “Umdis”, among other issues, asked how pickers find new customers – buyers of their products.
the survey results suggest that active sales – this is not quite what, or rather not at all than enjoy small producers of mushrooms. Most often the new buyer in the mushroom farm is a result of what is learned about the farm from other buyers of this economy. Buyers are often found on the Internet. Also, in a lot of cases, the manufacturer of the fungus does not know where the new client took his phone number.
All of these cases are distinguished by one feature: the buyer take the lead. He found a phone number or manufacturer, or placed ads on the Internet, or even somehow made itself felt. Manufacturers also tend to choose a rather passive position, offering mushrooms among its existing customers.
Although there are periods in the year when manufacturers are moving quickly to some semblance of active sales. This occurs when the fungus in excess, and even the price reduction does not solve the problem of realization. Then manufacturers are beginning to call all those who can find. But as we know, extinguish the fire in the forest is always more expensive than its prevention.
Also interesting is the technical side of sales. CRM installed at mushroom producers (management customer relationship), we do not ever see. in electronic form of the list of clients, too, it is not at all, and if there is usually not relevant. More common notebooks, which customers are recorded, sometimes with comments. But the most common system of customer account – phone mobile phone directory. Very many are limited to the latter than naturally put themselves at risk. Here it is worth paying attention to another frequent omission companies – lack of reference history of interaction with customers. If we are talking about companies where the sales employee has been hired, usually at his dismissal is necessary to turn out due to non-core customers again.