Do you know how to increase sales of packaged champignon in Kiev by 20%?
It’s very simple – to tell people how much this particular package costs.
If you go to a large supermarket in Kiev, you can easily make sure that figuring out the price of a specific package of mushroom is not such a trivial task. If the supermarket has 2 suppliers of champignons, each with 4-6 positions (different weight, different containers, white / brown / mix, sliced, baby), it turns out that near the shelf with champignon you will find more than a dozen price tags for champignon only. And they will also add price tags for oyster mushroom, which is also represented by more than one position.
And, probably, in half the cases, the position of the price tags is very weakly correlated with the position of the packages themselves. Those. under the package “Champignons 600 g TM” A “”, there may be a price tag for “Champignons 400 g TM” B “”, or, more often – mushrooms separately, price tags separately.
The situation is aggravated by the fact that supermarkets print price tags from their systems, where the brand name will not necessarily be present. For example, champignons 600g ТМ “Persha Khvilya” are named on the price tag in the “Champignons up. 600g” system, and champignons 600 g ТМ “Dingbo” will already be called on the price tag, for example, “Dingbo champignons 600g”. As a result, when searching for a price tag for packing Dingbo champignons, one can easily decide that its price is the one indicated on the price tag for “Pershee Khvili”.
And in order not to bother with such searches, many buyers, especially those for whom the price matters, prefer the weight mushroom, where everything is clear with the price tag.
I also note that you can certainly wait until the supermarkets themselves detect and fix this defect. But it will take a long time. We must somehow influence this.
Director of IA “Umdis”