Company “Ukrainian pecheritsі” introduced a new product – the mushrooms for stuffing packed in vacuum packs of 350 g Today, the product is already available in a number of supermarkets in Kiev.
The product can distinguish several innovations. Firstly, this vacuum packaging which has improved the implementation period of the product with the usual 5 days to 9 days (at +2 .. + 4C). Secondly mushrooms are sold without legs. Third, mushrooms open. And the fourth – a large surface of the package, allowing the product to provide high quality graphics and text information. Packaging looks very good on the supermarket shelf. Price – about 14 UAH / pack.
“The introduction of a new position in the range of – good practice” – said Maxim Yenchenko, director of the information agency “Umdis”. “It allows you to extend the shelf, which is represented by fungal products, give customers new ideas of using fungi. Particularly pleased that for the first time in the Ukrainian market in the sale there were mushrooms that the buyer does not see from the cap and from the plates, which significantly diversifies” champignons ” shelf, and makes us one step closer to a variety of fresh mushrooms presented on EU supermarket shelves, the United states and other countries. ”
Anastasia Lelet, marketing director of the company “Ukrainian pecheritsі”, says that despite the relatively modest start selling a new position, she believes in its future success. “When we bring to market sliced mushrooms, sales were also neveleki, but after some effort on promotion, they have become a significant component of our product range. I think with a new product, we also we will achieve success.”
