Mushroom land, Mushroom rain, Mushroom glade, Mushroom basket, Champignon world, Ukrainian champignons and so on and so on … Most mushroom producers in Ukraine, faced with the need to name a brand, begin to sort out verbal combinations in their heads, including direct reference to the product.
Will this affect the sales and attractiveness of the product in the eyes of the buyer? Which is better – simply harmonious, seemingly meaningless at first glance, or, albeit somewhat clumsy, but describing the product name?
What label background on champignon packaging will be better perceived by the buyer – bright red or pale green? Is it worth it to allocate most of the space on the label for the image of mushrooms, if it is already obvious that there are mushrooms in the package?
To answer these and other questions regarding the presentation of the product, she will try to answer in her presentation at the seminar on February 27 Oleg Sibiryakov, Director of a branding agency and design studioLEDOKOL / LOOK&BUY. The agency has been operating since 1999, among clients – large Ukrainian and international companies, such as Wimm-Ville-Dann (Pepsico), Lactlis, Velta-Cosmetic, Zentiva (Sanofi Avensis), Agrosphere, Biola, Coffee Life and others.