In walked through a small Kiev markets last Friday, located near the metro transitions vegetable stalls and a few calculations.
Mushroom, there is virtually nowhere. As I explained to the seller of one of the tents, “champignons ceased trading at the end of April Kept in warm weather is bad, sales are low -. Makes no sense.” Place mushroom on the market took early products – strawberries, cherries, courgettes, radishes.
Of course, those who purposefully sought mushroom can find it at the local supermarket. But the reduction of its representation in other retail naturally a negative impact on sales. It decreases the number of unplanned and planned purchases of mushroom.
How to leave a mushroom in the summer in small retail? I think there is no simple and universal recipe, but there are opportunities. In my opinion, that champignons small shops and sold in the summer, it is necessary first of all to direct efforts on logistics and arrangements. Agaricus has to be delivered fresh, in small quantities (up to 1 day of sales). Agreements in a variety of forms, both formal and informal. We must try to negotiate with the owner of the kiosk of your products so that was presented in the summer. Here you can use the method “we help you in the winter, you have given us in the summer.”
I am sure that in the summer you can sell in the bazaars mushroom. You only need to work on that. In February, the market was 10 points with mushrooms, and now – no, it is not logical and it is necessary to correct it.
Maxim Yenchenko, Director IA Umdis
