The owner of the enterprise Victor Perederiy from the beginning of oyster production activities, which began in 2012, set out to find alternatives for the use of mushrooms. Despite the fact that sales of fresh oyster mushrooms in the company doing well, the existence of the possibility to process the mushrooms, in the opinion of the director, is to give the ability to hold a stable price and high quality mushrooms for the fresh market.
One of the search results was the launch of the mushroom powder made by special technology, which emphasizes the softness of the oyster flavor. The company offers buyers Mushroom powder used as a seasoning in the preparation of the first and second courses, baking.
“Oyster mushrooms, like other mushrooms grown in the room (not in the woods), do not have a pronounced mushroom flavor. But it was Oyster is in the first place for nutritious and healthy after the white fungus. However, some nutritionists have withdrawn her first place as mushrooms, as well as any wild mushrooms, soak both useful and dangerous elements of the earth “- says V.Peredery.
At the moment, now carried out marketing activities on the Internet, are tested in focus groups in some cities of Ukraine: Kiev, Vinnitsa, Nikolaev.
After receiving positive feedback the product is scheduled to launch at retail.
Also, companies are searching for an investor who is willing to invest in the project on the packaging and promotion in retail 100% natural food seasonings on the basis of dried mushrooms (oyster mushrooms, shiitake, etc.). As shown by studies conducted now, the market is growing by an average of 25-30% per year and it is still far from saturation.
THE ESSENCE OF THE PRODUCT AND ITS USE
In a 200 ml jar least 35 g of the product (i.e., about 4.5 tablespoons).
Use Levels: 1 tablespoon to a pot of soup / borscht at the beginning of the cooking process.
Effect: normalizing the digestive system, removing toxins from the body.
1. Baking bread. One loaf / cake 1 tbsp. Sytnosti this cake increases considerably (tested empirically). Pre-important for a few minutes to add a little water.
2. Soup – 1 tbsp. spoon on a pot.
3. Borsch – 1 tbsp. spoon on a pot.
4. pasta / noodles – 1 tbsp. spoon on a pan / serving.
5. Scrambled eggs – 1 teaspoon. Pre-important for a few minutes to add a little water.